When websites, customer portals, product worlds, and order routes grow side by side, B2B businesses quickly end up with a patchwork of applications with different interfaces, separate logins, and inconsistent content.
This is exactly where the central control of the B2B experience with Magnolia DXP comes in.
We place Magnolia DXP as an experience orchestration layer on top of your commerce backend, enabling you to create a seamless B2B experience without rebuilding your transactional backend.
As a composable digital experience platform, Magnolia DXP is designed to connect data from existing systems and make it centrally available across channels. With our architecture, the commerce component remains the leading source of transactional data. This data can come directly from your ERP or from a commerce engine such as SAP Commerce Cloud, Microsoft Dynamics 365 Commerce, or Emporix.
Your customers benefit from a consistent, straightforward user journey under a single URL, and your teams benefit from a powerful setup that genuinely supports their daily work.
Magnolia B2B Experience Orchestration is our offer for turning many individual digital components into a coherent B2B experience. Magnolia DXP forms the experience layer, in which content, assets, and connected commerce data are brought together and delivered in a structured way.
Your ERP or commerce engine (SAP Commerce Cloud, Microsoft D365 Commerce, or Emporix) remains the reliable foundation for transactional data, including catalogs, prices, shopping carts, orders, and accounts.
This is how we bring experience and commerce together: fast implementation, stable operations, and transparency for your internal teams.
The CMS functionalities of pure commerce solutions are sufficient for simple store scenarios. However, once you operate a content-rich portal landscape, a pure store CMS quickly reaches its limits.
SAP Commerce Cloud is the right choice when your B2B commerce is primarily characterized by complexity and deep processes. Organization-based customer structures, customer-specific catalogs, and individually negotiated prices are part of everyday life here.
In scenarios like these, SAP Commerce Cloud demonstrates its strengths by offering deep integration with the SAP backend.
Dynamics 365 Commerce is particularly interesting if you view commerce as part of an end-to-end Microsoft stack and prioritize a unified omnichannel view.
The solution brings together digital and physical touchpoints as well as back-office processes. This pays off especially when you want to map cross-channel scenarios, such as order entry, shipping and collection options, or store processes, consistently.
Emporix is a good choice if you want an architecture that can grow with you and is easily extendable in a production environment.
You can build up commerce functions modularly and expand them as required without your platform coming to a standstill. This makes Emporix particularly attractive for international B2B companies with multiple brands or sales channels whose requirements change regularly.
Magnolia can deliver targeted content based on connected CRM data and user behavior on the website. For example, users see product recommendations based on items they have already purchased or previously viewed, tailored to their interactions.
Your customers enjoy consistent content, intuitive navigation, and targeted interactions – no matter what issue you want to address in your B2B portal.
With Magnolia DXP, content, components, and journey building blocks can be created, maintained, and displayed in the right place in no time. This shortens internal coordination processes and ensures that campaigns can go live quickly.
Headless und hybride Setups sind im B2B längst Alltag. Mit Magnolia DXP bleibt die Experience trotzdem gut steuerbar, denn Ihre Redaktions-Teams können Inhalte bearbeiten und direkt im Kontext prüfen.
Your commerce component remains the only source for catalogs, prices, shopping carts, orders, and accounts. Magnolia DXP also orchestrates the experience. This allows you to modernize the frontend without touching the business-critical transaction logic.
No, it isn’t. Magnolia DXP is the experience and orchestration layer on top of your commerce engine. The aim is to modernize the B2B experience without renewing the transactional logic.
Yes. Magnolia DXP is suitable for composable and headless approaches and can be used to enable experience teams to continue working efficiently and roll out changes quickly.
This depends on your roadmap, integration landscape, and process complexity. Together, we assess whether Emporix, Microsoft Dynamics 365 Commerce, or SAP Commerce Cloud best fits your processes, ecosystem, and scaling goals.
Of course. Magnolia DXP provides native AI functionality for content creation and optimization, and it can be integrated into the editorial team’s familiar workflows. These include, for example, AI-supported text fields that can be used to draft, shorten, expand, or tonally adjust content more quickly – without the need to switch tools. In addition, Magnolia DXP is designed to let you connect your own AI models while keeping usage under control, for example, via your own keys for services such as OpenAI or other models.
Magnolia DXP can be integrated in both a classic and a headless way. Depending on the commerce stack, we use APIs and integration mechanisms provided by the platform or existing connectors. The goal is to connect commerce functions and data so that they are available in the Magnolia frontend and in experience components. At the same time, the transactional logic remains in the commerce engine. In a joint session, we clarify which integration points, authentication methods, and deployment model (headless, hybrid, or template-based) best suit your company.
In Magnolia DXP, we typically bundle editorial content such as landing pages, campaigns, advisory content, and service content with commerce-related information such as product selection, product range logic, category teasers, and context-based calls to action. Depending on the setup, dynamic commerce data, such as availability or customer-specific information (e.g., for defined roles or account contexts), can also be integrated. This ensures that all users see the right information at the right time, without content teams having to involve development every time. We decide which data is pulled from commerce in real time and which is deliberately “decoupled” based on your performance, security, and governance requirements.
The most important thing is clarity about your system boundaries and your target journey: where is product data (PIM), customer data (CRM), and order data (ERP) stored, and how are identities and authorizations managed (IAM/SSO)? Data quality and responsibilities are often the biggest levers, as they determine how cleanly experience components can be populated. A typical starting scope is a focused MVP along a prioritized journey, for example, a product and solution world with clear calls to action toward the portal or order route, plus the necessary integrations and a reusable component set. From there, we gradually roll out the solution to additional touchpoints, countries, brands, or portal functions.
Arineo brings deep SAP and Microsoft expertise and long-standing customer relationships. We are delighted to have gained an experienced partner who knows the market challenges inside out and delivers innovative solutions with Magnolia.”
Jonas Klingberg
Partner Manager DACH – Magnolia International Ltd.
We like constancy – with our colleagues as well as with our business partners and customers. Thanks to our strong staff retention, we can ensure that you benefit from long-term support from the same contact persons. This has a positive impact on the quality of our consulting services and our joint business relationship.
Together with Magnolia DXP, Emporix, Microsoft, and SAP, we build portal solutions that put your customers, partner companies, and employees at the center of your business. Our client companies value us as a sparring partner who not only implements technology, but also works with you to develop new digital business models – from the first workshop to the continuous expansion of your B2B portal.
Our experts share their knowledge with your specialist departments through training courses and workshops. This way, your Magnolia-based B2B customer portal becomes not only a technical solution, but also a living part of your digital strategy from an organizational perspective.
Whether you need more information, are interested in a live demo or just want to talk to our experts, we look forward to hearing from you and getting to know you and your company!
Ausgezeichnet. Wenn, dann machen wir es richtig! Nicht umsonst haben wir den Microsoft Gold und Solutions Partner Status sowie den SAP Gold Partner Status erreicht. Und unsere hervorragende Bonität wurde mehrfach von Creditreform bestätigt.
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