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Microsoft Dynamics 365 Customer Insights - Data

Strengthen your customer focus

Let’s be honest: In the emotional world of sales and marketing, the topic of data analytics and data-driven decisions sounds less than captivating. Used smartly, data can provide a veritable cornucopia of insights. In addition, they answer weighty questions such as “What do our customers really need?” or “Which quality defects are particularly common in product XY in which target group?”

In fact, the path to data-inspired work is much shorter than you think: With Microsoft Dynamics 365 Customer Insights – Data, you can combine and analyze data from a wide variety of data sources. We encounter dry-sounding topics like this every day. For example, through prominently placed umbrellas or full ice chests, appropriate advertising campaigns or product recommendations, all the way to an unexpected call from the customer service representative.

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Enrich your customer engagement

With Microsoft Dynamics 365 Customer Insights, you can literally track your customers’ digital footprints and gain valuable insights. The resulting data from the various sources such as the web store, social media, quotation and order backlog, is automatically filtered out, enriched, and collected in the data pool. In addition, using the collected data to analyze past behavior, additional AI functionality can be used to make targeted future forecasts. The good news is: No programming knowledge is required for this.

Advantages of Microsoft Dynamics 365 Customer Insights - Data

Extensive dashboards

For visualizing the analysis results, which can be integrated directly into Dynamics 365 Sales or employees’ day-to-day business via Microsoft Teams.

Predefined models

For a quick start for typical questions such as recommendations, bounce risks, or target group definitions.

Intuitive operation

Easy usage of the interfaces and models without programming knowledge.

All-in-one customer data platform

For collecting and analyzing customer data from various data sources such as the Microsoft Dynamics 365 product family, social media platforms, websites, and third-party providers such as weather services, Microsoft Graph, or Experian.

Data Automation

For automated provisioning of data from the various data sources. This involves pulling data from social media platforms, for example, enriching it for comparability, and then loading it into the customer data platform.


Everything you wanted to know about Microsoft Dynamics 365 Customer Insights - Data

Microsoft Dynamics 365 Customer Insights – Data is a customer data platform where relevant customer data from different data sources such as ERP systems, web stores, social media, as well as third-party providers can be collected and connected for data enrichment. Extensive analytics tools can provide valuable insights into customer retention, marketing efforts, and sales promotions. In addition, AI functionality offers forecasts on the future development of demands or customer relationships.

By actively consenting to each and every customer contact, Microsoft Dynamics 365 Customer Insights – Data only collects data on customers who have actively given their consent.

“I’m always amazed at how quickly companies can use Microsoft Dynamics 365 Customer Insights to navigate the world of data-driven business and gain real value for customer focus.”
Michael Zielinski
Senior Manager Data Intelligence,
Arineo GmbH
Arineo Swing

We love, teach, like IT

We focus on long-term relationships

with our colleagues as well as with our business partners and customers. Thanks to our strong staff retention, we ensure that you benefit from long-term support from the same contact persons. This has a positive effect on the quality of our services and on our whole business relationship.

At home with Microsoft

We are a Microsoft Solutions Partner, specializing in Business Applications, as well as Digital and App Innovations (Azure). Additionally, we were once again appointed by Microsoft to the prestigious Microsoft Inner Circle 2022/2023. Specifically, this means that we maintain a very close relationship with Microsoft and can, thus, bring in additional expertise when advising and supporting our customers.

We are experts in data & AI f

ar beyond the Microsoft Dynamics 365 Customer Insights – Data platform. We are a recognized research partner of the German Federal Ministry of Education and Research in the field of AI.

Your request

Send us your inquiry, feedback, suggestion or other request conveniently via the form – we look forward to it!

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