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Microsoft Dynamics 365 Customer Insights - Journeys

Build effective target group marketing

No question about it: successful marketing efforts are challenging. Just building target-group-specific campaign materials along the customer journey takes know-how, time, and lots of creativity. Then there are the many platforms and communication channels such as the company website, newsletters, social media, events, and, of course, sales itself. All provide contact details and valuable information for planning and executing marketing activities and expect the quickest possible responses. How are you supposed to juggle all of this and keep as many balls in the air as possible? Fortunately, highly integrated marketing automation tools like Microsoft Dynamics 365 Customer Insights – Journeys help you maintain an overview and turn existing data into real business opportunities.

4 Personen, die gemeinsam eine Kampagne im Microsoft Dynamics 365 Marketing planen.

Target your desired customers accurately

Do you also wish that you hit the proverbial nail on the head with as many campaigns as possible? You’re certainly not lacking the creativity for this, but rather the time and essential information about the target groups for your next campaigns.

Wouldn’t it help you immensely to share a centralized contact base with your sales force and, if possible, your customer service?

And what would you think if you could track live how your target audience reacts to the content for every campaign or visitor to your homepage?

Plus, you’d love to have someone take over all the administrative tasks such as nurturing or lead management of a campaign, wouldn’t you?

With Microsoft Dynamics 365 Customer Insights – Journeys, that’s easy. Take a look at the highlights of Microsoft Dynamics 365 Customer Insights – Journeys!

Advantages of Microsoft Dynamics 365 Customer Insights - Journeys

Increase customer contacts

Online events create small and large stages for interaction with existing customers and prospects without straining the marketing budget.

Automation of routine tasks

Marketing Automation frees up time by automating tasks such as appointment confirmations, double opt-ins, or nurturing emails.

Optimizing the customer journey

Live tracking and data analyses inspire the optimization of messages, structures, and content on websites and newsletters, as well as the customer journey in campaigns.

Transparency of customer data

Central customer and contact management creates transparency regarding all relevant information on your contacts and accounts from all company divisions.

Campaign management and monitoring

Cross-channel campaign management along individual customer journeys facilitates the roll-out as well as the monitoring of campaigns across multiple platforms such as websites, social media, newsletters, etc.


The most important facts about Microsoft Dynamics 365 Customer Insights - Journeys

Microsoft Dynamics 365 Customer Insights – Journeys is the marketing automation solution from the Dynamics 365 product family. It is fully integrated into the Microsoft 365 product family and delivers a perfect CRM platform, especially in combination with Microsoft Dynamics 365 Sales. As a standalone solution, Microsoft Dynamics 365 Customer Insights – Journeys also offers extensive functionality such as target-group-specific marketing campaigns and marketing automation across a wide range of communication channels.

Microsoft Dynamics 365 Customer Insights – Journeys accesses the central customer and contact information system of the Dynamics 365 product family and works seamlessly with Microsoft Dynamics 365 Sales. In addition to comprehensive marketing automation and campaign management functionality, Microsoft Dynamics 365 provides extensive data analysis options that increase the accuracy of your campaigns. Additionally, Microsoft Dynamics 365 Customer Insights – Journeys includes convenient management of offline, hybrid and online events with Microsoft Teams.

The key difference of Microsoft Dynamics 365 Customer Insights – Journeys is its full integration with Microsoft 365 and Dynamics 365 product family. This means that, on the one hand, the familiar working environment remains unchanged, and on the other hand, for example, teamwork with sales and customer service is supported digitally. Especially in the area of marketing automation, this results in enormous added value without complex interfaces. In addition, third-party systems e.g. newsletters or online event providers become obsolete.

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A look into the system

We are happy to support you in choosing your marketing suite! In our non-binding live demo, we will show you the environment and answer your questions.

“Until now, we marketers have lived on a proverbial desert island, blindly trying to conquer the big wide world with a bunch of small isolated solutions. With Microsoft Dynamics 365 Marketing, we are now operating from the heart of the action and learning more about our target audiences every day.”
Ariane Mühlethaler
PR and Marketing Manager,
Arineo GmbH
Arineo Swing

We love, teach, like IT

We focus on long-term relationships

With our colleagues as well as with our business partners and customers. Thanks to our strong staff retention, we can ensure that you benefit from long-term support from the same contact persons. This has a positive effect on the quality of our services and on our whole business relationship.

At home with Microsoft

We are a Microsoft Solutions Partner, specializing in Business Applications, as well as Digital and App Innovations (Azure). Additionally, we were once again appointed by Microsoft to the prestigious Microsoft Inner Circle 2022/2023. Specifically, this means that we maintain a very close relationship with Microsoft and can, thus, bring in additional expertise when advising and supporting our customers.

We connect worlds...

Digital marketing has a tremendous advantage: data. We’ll take you into the world of data-driven marketing and show you how plain data can inspire you to create amazing campaigns.

Your request

Send us your inquiry, feedback, suggestion or other request conveniently via the form – we look forward to it!

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Leandro Meermeier
Leandro Meermeier
Sales Manager and Member of the Executive Management Board