B2B customers have different needs than B2C customers, which is why the store needs to be structured slightly differently. However, the usability should be at least as good as that of a familiar B2C online store! By seamlessly integrating the B2B store with the ERP, the store can, for example, display customer-specific prices in all currencies or stock levels in real time, enable individual product configuration, or be adapted by each user to fit their individual needs. While Patricia, the buyer, primarily wants to see order management, Stefan from controlling decides to list the invoices.