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B2B Online Shop: B2C for advanced users.

Inspire your B2B customers with an SAP online store

Create an oasis of comfort for your prospects and customers, where they can conduct all business with you at any time and on any device. This is more than “just” a B2B online store: here, your customers can find out about your product and service portfolio, configure products individually, download original documents again, and place service requests as needed. Even new business models such as renting instead of buying can be easily represented in a modern B2B online store. Because SAP Commerce Cloud is seamlessly connected to your SAP ERP, you have consistent and up-to-date data across your entire company, lower your costs, optimize your support, and avoid digital access licenses that could be incurred when using third-party systems. And the best part: with this comprehensive solution, you increase the ease of use for your customers, as well as for your teams. Win-win for everyone involved – except your competition.

Ein Mann an einem Holztisch mit Laptop bestellt über sein Handy Waren in einem B2B Online-Shop.

Smart processes made easy

With a powerful B2B online store based on SAP technology, you can use all the data you have about your customers to constantly improve your offering. Where data silos and fragile interfaces continue to make work difficult in many companies today, the highly integrated SAP portfolio shows its strength.

In particular: you can view orders, returns, service requests, mailing clicks, social media interactions, use of your website, and much more in an aggregated and intelligent way, at any time. And this is reflected in the satisfaction of your teams and your customers, as well as in your company KPIs.

Advantages of a B2B Online Shop with SAP

One for all

Centralize all customer interactions from sales to service in one portal.

Real-time data in all systems

No more data silos! Pull customer-specific data in real time directly from ERP.


Give your employees and users a personalizable interface so that they can use your portal even better.


When it comes to service, your customers have access to powerful self-services and a wide range of contact options.

spare parts

Spare parts recognition with artificial intelligence or based on CAD models simplifies ordering and minimizes incorrect orders.


The most important facts about your B2B online store

B2B customers have different needs than B2C customers, so the store has to be structured a little differently – but in terms of usability, it has to be at least as good as a familiar B2C online store! By seamlessly integrating the B2B store with the ERP, the store can, for example, display customer-specific prices in all currencies or stock levels in real time, enable individual product configuration, or be adapted by each user to fit their individual needs. While Patricia, the buyer, primarily wants to see order management, Stefan from controlling decides to list the invoices.

Of course! Covestro’s B2B online store, for example, in which we played a key role, offers simple order and service management in over 100 countries. The landing pages can be personalized by the user according to their work focus and a total of over 10,000 notifications are sent per day through the users’ preferred channels. In addition, the order and shipping status can be tracked in real time in the store. To enable this, a large number of logistics providers were connected to the system.

Sure! In our showcase – the Move portal – we have compiled best practices from over 250 successfully implemented projects. Here you can see, without obligation, how a B2B online store should be set up nowadays. Plan on spending just under an hour on this so that we have enough time to address your questions.

Satisfied customers

Device Slider

Non-binding. Informative. Free of charge.

We will gladly help you. Why not arrange a demo of our B2B online store with SAP integration right now!

“Our long-standing collaboration with Arineo’s e-business team is characterized by transparency, reliability, and competence around SAP’s commerce solutions. We look forward to continuing to work together on the next steps to provide the best possible solution for our customers.”
Daniel Hopp
Managing Partner – SAP Arena
Arineo Swing

We love, teach, like IT

Our services start before the project and end...

not at all, if that’s what you want. Our team of experts advises you on digital sales strategies with SAP and the efficient digitization of sales processes. It implements the solutions according to best practices, and also supports you after go-live with application lifecycle management, application management services. Finally, our team supports you with strategic consulting for the continuous further development of your IT landscape.

We focus on long-term relationships.

We like constancy – with our colleagues as well as with our business partners and customers. Thanks to our strong staff retention, we can ensure that you benefit from long-term support from the same contact persons. This has a positive effect on the quality of our services and on our whole business relationship.

Shared knowledge is double knowledge!

Our experts pass on their knowledge to your specialist team in training courses and seminars.

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Send us your inquiry, feedback, suggestion or other request conveniently via the form – we look forward to it!

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Patrick Hey
Patrick Hey
Head of Customer Experience Solutions