The Pilz Group is a global supplier of products, systems, and services for automation technology. The family-owned company with headquarters in Ostfildern employs around 2,500 people. With 42 subsidiaries and branches, Pilz creates safety for people, machines, and the environment worldwide. The products, such as controllers, safety switchgear, or light grids, can be ordered worldwide via a central online store.
There will be no further product development for the existing SAP Web Channel online store with a CRM connection. That’s why Pilz decided to migrate to the proven SAP solution and future-proof architecture of SAP Commerce (B2B).
Technical upgrade as the basis for more customer satisfaction and sales
Migration is always a balancing act. Existing legacy systems must be migrated to new server landscapes, load balancers, and databases in a coordinated sequence at specific points in time. This requires in-depth knowledge of both existing and future technologies, which Arineo has in the area of SAP-integrated e-commerce.
A smooth shopping experience must be guaranteed for Pilz’s B2B customers. Therefore, the layout and page structures were adapted to the defined customer journey. The product presentation and the most important data and details lead to an uninterrupted quoting and ordering process. These processes, as well as the document history, can now be used on any end device, fixed or mobile.
After the successful go-live, Arineo’s Application Management Support (AMS) will take over responsibility for the application in the future. The AMS includes ensuring smooth operation, as well as continuous development of the solution.
SAP Commerce offers a modern e-commerce platform that is constantly being developed further by SAP with the latest functions and trends in B2C, as well as B2B.
The modern online store frontend, with a responsive layout, enables an optimized shopping experience for all Pilz’s B2B customers; no matter which end device is used for this.
The existing search was expanded and optimized. Users can now also use the newly added product filter functions such as extensive product features.
Pilz’s web store is not a stand-alone solution but is integrated into the company’s main IT systems. Customer information from CRM or configuration, and price information from ERP systems, are made available in this way. This data helps to generate a better service experience.
Pilz’s global market presence requires a 24/7 available online store, which is why the new SAP commerce solution is clustered across several servers so that it is always available if one node fails.
“We knew the CXS team from previous successful cooperation. That’s why it was a no-brainer for us to rely on Arineo’s e-commerce expertise for this migration project as well.”
SAP eCommerce Application Consultant – Pilz GmbH & Co. KG