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SAP Customer Data Platform

Manage customer profiles in compliance with the law

Only those who really understand their customers can provide them with excellent service. SAP Customer Data Cloud empowers your teams to deliver appropriate content on relevant channels for each customer profile – with user consent, of course. This is how anonymous website visits turn into loyal customers.

The advantages are obvious: you avoid data silos and can exploit your full up-selling and cross-selling potential; your customers benefit from personalized offers that actually interest them and they can adjust their preferences and consents at any time.

Ein Mann passt seine Berechtigungen in der SAP Customer Data Platform an.

GDPR-compliant data management

Today, customers expect their data to be handled with care. GDPR and other legal frameworks regulate how this must be done. All companies are obliged to provide information on the use of data and must be able to delete it completely from their systems.

With the SAP Customer Data Cloud, legally compliant management of customer data, preferences, and profiles becomes child’s play.

Advantages of the SAP Customer Data Platform

Customer loyalty

Strengthen customer loyalty through customized offers

Data security

Legally compliant management and optimal protection of your customer data.

Real-time data

Always stay up to date thanks to seamless integration with all systems.

Integrated analyses

Customer data analyses for accurate up-selling and cross-selling.

User friendly design

Modern, intuitive design on any device – in the frontend as well as in the backend.


The most important facts about SAP Customer Data Platform

Of course! B2B customer relationships are generally more complex than in B2C. After all, you usually have several contact persons with different wishes and requirements within one company. The SAP Customer Data Platform makes it particularly easy to perceive, analyze, and best address these needs.

Yes, that is the real strength of the solution. Here you can set up policy-based access control to grant general or differentiated access to applications, platforms, products, and data.

Of course. In the self-service area, your partners and customers can quickly adjust their consents, preferences, and personal data that are stored on the SAP Customer Data Platform. This way, end users are always in control of any personal data that you store.

Sure! In just under an hour, we will show you how to optimally manage and use your customer data with the SAP Customer Data Platform. Of course, we will also take the time to answer your questions.

Satisfied customers

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A look into the system

We will gladly support you in your decision for a new system for the management of your customer data. Why not arrange a no-obligation demo of the SAP Customer Data Platform right now?

“The more data there is and the better it is analyzed and understood, the better the customer journey will be. Specifically, this means that data needs to be collected at all possible touchpoints, stored securely, and analyzed in a meaningful way.”
Wolfgang Posch
Head of Customer Experience Solutions ,
Arineo Austria GmbH
Arineo Swing

We love, teach, like IT

We focus on long-term relationships.

We like constancy – with our colleagues as well as with our business partners and customers. Thanks to our strong staff retention, we can ensure that you benefit from long-term support from the same contact persons. This has a positive effect on the quality of our services and on our whole business relationship.

Our services start before the project and end...

not at all, if that’s what you want. Our team of experts advises you on digital sales strategies with SAP and the efficient digitization of sales processes. It implements the solutions according to best practices, and also supports you after go-live with application lifecycle management, application management services. Finally, our team supports you with strategic consulting for the continuous further development of your IT landscape.

Shared knowledge is double knowledge!

Our experts pass on their knowledge to your specialist team in training courses and seminars.

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Arineo ist Gewinner des Personalwirtschaftspreis 2023 in der Kategorie Leadership und Kultur
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Awarded. If we do it, we do it right. There is a reason why we achieved Microsoft Gold and Solutions Partner satus, SAP Gold Partner status. And Creditreform has confirmed our excellent credit rating.

Whether copper or fiber optic – your direct line to us.

Patrick Hey
Patrick Hey
Head of Customer Experience Solutions