Together with the AI experts at Arineo, Symrise has developed an innovative AI solution to predict emerging trends in flavors, ingredients, and product characteristics: Symvision AI™. AI supports the development of products that match consumer taste preferences and fulfil both functional and emotional needs, and helps identify new food trends at an early stage. In addition to data from social media monitoring and market research, the AI uses 10 years of proprietary data from Symrise. The company used AI algorithms to comprehensively process this data to better understand markets, consumer preferences, and industry trends. The result: using an intuitive interface, more than 8,000 flavors, ingredients, and product characteristics such as “probiotic” or “fairtrade” can be filtered by category and clustered by popularity. A comprehensive glossary offers additional insights into each flavor, ingredient, and product characteristic.
No wonder Symvision AI™ was awarded the Digital Transformation Initiative Award at the Gulfood trade fair in 2023. The AI solution offers unique insights for food manufacturers and can potentially transform the industry.
Internal Symrise and external data were used to train the AI model. These were available both as structured and unstructured data, for example, from social media monitoring, and were very varied in terms of data formats. The terminology was also inconsistent within the source data. Over 8,000 flavors, ingredients, and product characteristics had to be harmonized and defined in terms of language, spelling, and naming conventions. The volume of data was enormous!
The AI behind Symvision AI™ leverages a dynamic data structure to provide users with valuable insights into the spread and projected development of flavors, trending ingredients, and popular product features.
The intuitive dashboard, developed by front-end partner Talvaro, allows users to identify trends in numerous different flavor, ingredient, and product property categories, view the definition and emotional resonance of each of the 8,000 data points, and track their geographic distribution.
Symvision AI™ uniquely supports our business. It combines multiple sources of market and consumer data. It determines how this data relates over time and across product categories, combined with knowledge of what consumers like and need most. It also provides insights and forecasts that accelerate innovations at Symrise. Symvision AI™ offers a continuously growing and evolving platform with Arineo, our AI partner.
VP Global Sensory & Consumer Insights Food & Beverage, Symrise Asia Pacific
Generating more business success with AI.
"Several factors make our tool unique. It uses a proprietary data structure based on multiple sources. Advanced artificial intelligence, including machine learning and deep learning models, processes the data derived from it. In addition, together with the AI experts at Arineo, we continuously improve our dynamic tool Symvision AI™ and expand it with additional data points and new features. As a result, the benefits for our customers continue to grow."
"Consumer taste preferences are constantly changing. With Symvision AI™, we can anticipate these changes and make predictions about flavor trends, preferred ingredients, and desired product attributes. This allows us to deliver the right flavor, nutrition, and health solutions, enabling food and beverage innovations at the right time and in the right place."
"We are proud of the development of Symvision AI™ and the strategic advantages it generates for our customers and Symrise. By uniquely combining AI innovations, the integration of structured and unstructured data silos, and agile processes, we have created a unique ecosystem together with our AI partner Arineo. This enables us to identify trends and end-customer needs even more precisely, creating added value for all parties involved."
Whether you need more information, are interested in a live demo or just want to talk to our experts, we look forward to hearing from you and getting to know you and your company!
As a Microsoft Solutions Partner and SAP Gold Partner we support companies in their digital transformation – from selecting the right combination of solutions to implementation, operation and support. We are a collegially organized Employee Owned Company: independent of third-party interests and therefore extremely stable. Our customers benefit from quick decisions and consistent contact persons in their projects.
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