Microsoft Power Pages – how to create a B2B customer portal. A step-by-step guide

With our guide for Microsoft Power Pages, you'll learn step by step how to use the tool effectively and what to pay special attention to when creating a B2B customer portal.

What is Microsoft Power Pages?

Power Pages is an extension of the Microsoft Power Platform and enables the development of secure, data-driven websites. This solution suits companies that want to provide a B2B portal, i.e., an external platform for customers, partners, or suppliers. Power Pages integrates seamlessly into existing Microsoft environments, such as Dynamics 365 and Dataverse, offering a high level of security and flexibility. Thanks to the user-friendly interface, even users without in-depth IT knowledge can quickly and easily create functional websites.

For more complex requirements, especially in the e-commerce sector, the comprehensive Microsoft Dynamics 365 Commerce solution is recommended. This enables the creation of an online shop and the management of orders, customer relationships, and payment processes with direct integration into the ERP and CRM backends.

In this article, we’ll show you how to create a customized website for your company using Power Pages.

Power Pages at a glance

User-friendly

  • Websites can be created and customized intuitively using the drag-and-drop designer.
  • Predefined templates make it easy to get started and speed up implementation.

Integration with Microsoft

  • Direct connection to Microsoft Dataverse for efficient data management.
  • Integration with Dynamics 365 for unified customer communication.
  • Integration with Microsoft Power Automate for workflow automation.

Security and access control

  • Role-based access control protects sensitive data and regulates user access.
  • Support for authentication methods such as Azure AD, Microsoft Entra ID, and more.

Scalability and performance

  • Suitable for companies of all sizes – from start-ups to large corporations.
  • Optimized for high usage and peak loads.

Mobile compatibility

  • Responsive design ensures optimal display on all devices.
  • Mobile-first approach for user-friendly interaction on the move.

01

Signing in to Microsoft Power Pages

Before creating your website, you need to sign in to Power Pages. Visit Power Pages and sign in using your Microsoft account. Alternatively, you can test the program free of charge. Once signed in, you will be directed to the central web development platform.

02

Creating a new website

Click on “Create new website”. Here, you can either use a template or create a website from scratch.

Choose a suitable template. Use industry-specific templates, such as those for customer portals, service platforms, or partner networks.

Name website and choose a domain. Use a meaningful and professional domain that reflects your brand and business model. The default domain ends in .powerappsportals.com. If you would like to change this, please get in touch with us.

03

Customize the design for your corporate brand

Integrate your corporate design. Choose the colors, fonts, and layouts that match your corporate identity.

Optimize navigation. Structure your website so that customers, partners, and internal users can easily find the information they need.

Authentication and user management.
You have various options for verifying user identities and managing user profiles. You can choose between local authentication and delegating authentication to a trusted authentication service.

Power Pages supports various identity providers, allowing you to manage access and grant or revoke permissions without compromising security. You can integrate these via the “Security -> Identity Provider” tab. Select from the list which resources users can use to sign in to your site.

Place content strategically. Add texts, images, and videos that professionally present your company’s solutions, products, or services.

Would you like to find out more about Power Pages and the Power Platform and how you can use them for your company?

In our Envisioning Workshop, your team will learn hands-on how to digitize processes with the Power Platform using an example from your company – with a practical focus on knowledge sharing. The best part: Microsoft generally covers the workshop costs.

  • Without prior IT knowledge
  • Practical example from your company

04

Integration with Microsoft Dataverse and business applications

Power Pages enables seamless integration with Microsoft Dataverse and other business solutions such as Dynamics 365, Microsoft Teams, or Power BI.

Define the data source. Connect your website to Dataverse, SQL, or SharePoint to provide real-time data from your business processes.

Create forms and workflows. Capture customer inquiries, orders, or support tickets directly via your website.

Use Microsoft Power Automate to create suitable flows.

Example: Integration with Microsoft Teams
You can use Microsoft Power Automate to create an automatic flow that sends a message to a Microsoft Teams channel whenever a new person registers on the website.

Manage permissions and access rights. In the “Security -> Page Permissions” tab, define individual roles for customers, partners, and employees.

Manage permissions and access rights. In the “Security -> Web Roles” tab, define individual roles for customers, partners, and employees.

05

Ensure security and compliance

Data security is of the utmost importance for your website. Therefore, ensure that it complies with the applicable data protection regulations. A fully comprehensive management structure (Center of Excellence) includes your company’s technical and organizational measures.
We are happy to help you develop customized guidelines.

Define user roles. Specify which user groups have access to which information.

Enable authentication. Use Azure Active Directory or multi-factor authentication to increase security.

Go to “Site Settings,” search for “Authentication/Registration/TwoFactorEnabled,” select the entry, and set the value to “true.” This activates multi-factor authentication during registration.

Comply with GDPR and compliance requirements

Ensure that your website meets the legal requirements. The settings can be complex – if you need help, please get in touch with us. You can also find information on this at Microsoft.

06

Publish and optimize your website

Check the preview. Test your website to ensure everything works as expected.

Start the publication. Click “Publish” to make your website accessible to customers and partners.

Monitor and optimize performance. Use Power BI and the free web analysis tool Microsoft Clarity to analyze user behavior and continuously improve your site.

Conclusion

With Microsoft Power Pages, you can quickly and efficiently create a professional website that connects customers, partner companies, and internal users to your business processes. Thanks to its deep integration into the Microsoft ecosystem, high security standards, and easy administration, Power Pages is a powerful solution for digital business strategies.

For companies with more demanding online retail requirements, the native commerce platform Dynamics 365 Commerce is the best choice.

Do you have any questions or need support with individual integration into your systems? Contact us – we’re happy to help!

Satisfied customers

11. June 2025
Update: 30. September 2025

Dominik Prell

Dominik has long been fascinated by the diversity of our customer processes and their innovative implementation with the Power Platform – as well as by the diversity of nature. He prefers to experience nature actively: on his racing bike or in the air while paragliding. Because whether at work or in his free time, one thing matters most to Dominik: that everything runs smoothly!

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