Magnolia partner for your B2B portal

Content and commerce under a single interface with Magnolia

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One interface, one login, all of the services: your users find a consistent experience across all business scenarios. At the same time, you benefit from comprehensive analytics without media disruptions.

Your customers are already digital: they obtain information online, use self-services, order spare parts, or track service tickets – ideally in a central B2B portal. Many companies have already built various digital components for this: a website, a shop, a service portal, and a knowledge base. The real challenge today is to connect all these offerings into a coherent experience.

Suppose you are responsible for sales, service, marketing, or IT in B2B. In that case, it is less about “yet another system” and more about a platform that neatly brings together content, processes, and commerce – for your customers as well as for your internal teams.

As a Magnolia partner, we support companies in Germany, Austria, and Switzerland in doing just that. In our projects, we combine Magnolia CMS with leading commerce platforms such as SAP Commerce or Microsoft Dynamics 365 Commerce. This creates a unified interface in which editorial content, self-services, and commerce functions interact seamlessly.

Top partner for your Magnolia project

Our customer experience team has many years of experience in B2B portals and commerce applications – many colleagues have been working in this field for over 15 years. This shows in our work: We understand your business model, translate it into a suitable architecture, and ensure that Magnolia and the commerce engine complement each other optimally. We use this interaction for innovative portal approaches, where our teams always think one step ahead so that your solution grows with new requirements.

The CMS functionalities of pure commerce solutions are sufficient for simple store scenarios. However, as soon as you operate a content-rich portal landscape, a pure store CMS quickly reaches its limits. This is precisely where we come in.

Our Magnolia partnership

Magnolia

Magnolia was designed to efficiently manage extensive content in a “what you see is what you get” interface: multilingual websites, multiple brands, various target groups, and a wide variety of content types. In a B2B portal developed by us, you control typical CMS components such as navigation, page structure, content elements, and campaigns via Magnolia and manage the containers for commerce content.

Commerce Engine

The commerce engine is the heart of your store system. It manages product data, prices, availabilities, shopping carts, orders, customer data, and discount logic. Via APIs, it delivers all this information to the Magnolia frontend, enabling your customers to use commerce functionality seamlessly within your B2B portal.

Future-proof

With its modern architecture and clear focus on digital experiences, Magnolia is considered a state-of-the-art system in the enterprise environment. Being recognized as a visionary in the Gartner analyses underlines this claim and shows that Magnolia not only picks up on market trends but actively helps shape them.

FAQ

The most important points about our partnership with Magnolia

For which scenarios is Magnolia particularly suitable?

Magnolia shines wherever there is a lot of content, multiple brands or target groups, and complex portal structures. With our approach, company websites, service portals, customer portal functions, and commerce are brought together into a single interface. This creates a uniform user experience with targeted personalization – and the ability to analyze user behavior centrally.

How does Arineo technically integrate Magnolia and the Commerce solution?

In our reference setups, the Magnolia frontend and the SAP or Microsoft Dynamics 365 commerce engine access the same user and product data. One login works for both worlds. Magnolia components query product and order data via APIs and display it in the portal. Product carousels, category pages, shopping cart teasers, or checkout flows are shown in the Magnolia layout but pull their data from the commerce system. This creates an integrated B2B customer portal where your customers can find content, services, and orders in one interface.

Is Magnolia tied to a specific industry?

No, it isn’t. The combination of Magnolia and commerce systems is industry-independent. In practice, we see a particularly large number of use cases in the B2B sector – for example, in mechanical and plant engineering, industrial suppliers, or technical services. More important than the industry is the question of whether you want to establish an integrated web presence that meets high content requirements, offers self-service, and provides commerce functionality under one roof.

In which regions is Arineo active as a Magnolia partner?

We primarily support companies in Germany, Austria, and Switzerland, but also implement international projects with globally oriented portals. Thanks to our locations in Germany and Austria and our projects throughout the DACH (German-speaking) region, we understand the requirements of medium-sized and large industrial companies very well.

Arineo brings deep SAP and Microsoft expertise and long-standing customer relationships. We are delighted to have gained an experienced partner who knows the market challenges inside out and delivers innovative solutions with Magnolia.”

Jonas Klingberg

Partner Manager DACH – Magnolia International Ltd.

We love, teach, like IT

We focus on long-term relationships.

We like constancy – with our colleagues as well as with our business partners and customers. Thanks to our strong staff retention, we can ensure that you benefit from long-term support from the same contact persons. This has a positive impact on the quality of our consulting services and our joint business relationship.

Focus on the individual

Together with Magnolia, SAP, and Microsoft, we build portal solutions that place the focus on your customers, partner companies, and employees. Our client companies value us as a sparring partner who not only implements technology but also works with them to develop new digital business models – from the first workshop through to the continuous expansion of their B2B portal.

Shared knowledge is double knowledge

Our experts share their knowledge with your specialist departments through training courses and workshops. This way, your Magnolia-based B2B customer portal becomes a living part of your digital strategy in the DACH region, not just technically but also organizationally.

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How well do we and our services suit you?

Whether you need more information, are interested in a live demo or just want to talk to our experts, we look forward to hearing from you and getting to know you and your company!

Ausgezeichnet. Wenn, dann machen wir es richtig! Nicht umsonst haben wir den Microsoft Gold und Solutions Partner Status sowie den SAP Gold Partner Status erreicht. Und unsere hervorragende Bonität wurde mehrfach von Creditreform bestätigt.

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Whether copper or fiber optic – your direct line to us.

Patrick Hey

Patrick Hey

Head of Customer Experience Solutions

+49 551 521381187

patrick.hey@arineo.com