To date, vital customer feedback from extensive market tests (usually regional and limited in number) has been incorporated into product development. Broader and continuous user feedback on the devices is difficult for the company to obtain due to its deliberately chosen indirect sales model. Sales take place exclusively through wholesalers, so feedback on the condition or use of the products usually only comes if servicing is required and often years after commissioning. This not only makes customer support more difficult but also hampers further development of the products.
This is where the IoT initiative comes in: with a compact IoT stick that connects to dental devices via USB and Wi-Fi, continuous communication between the device and the manufacturer will be made possible in the future. The Arineo team is developing a user-friendly service portal that will allow the devices to be easily registered in the future – even by less tech-savvy people. The collected operating data, including usage behavior, operating times, or maintenance status, will later be analyzed in Microsoft Fabric and prepared for the respective departments. An initial PoC has already confirmed the solution concept.
The data obtained can create new opportunities after the concept has been implemented: in customer service, potential problems can be identified and resolved early – for example, through over-the-air updates or preventive maintenance alerts. In product management, a solid database is created to specifically identify which functions are used frequently, where wear and tear occurs, or which features should be optimized in the future. In other words, what the users really need.
“Thanks to the close cooperation with Arineo and the capabilities of Microsoft Fabric, we aim to get closer to our customers in the future and, at the same time, further develop our products based on data,” explains Sebastian Herz, member of the management board of Renfert GmbH. “The solution will bring more efficiency to our service processes and provide us with valuable inspiration for innovation.”
Sebastian Herz, Member of the Management Board of Renfert GmbH
The project is currently still in the evaluation phase. However, initial tests and concepts are promising: integrating the IoT solution with Microsoft Power Apps, Microsoft Customer Service, and Microsoft Fabric shows that a scalable, high-performance architecture is possible, which can also process large volumes of data effectively.
Renfert GmbH expects stronger customer loyalty, higher service quality, operational savings, and shorter innovation cycles in the long term. Thus, the IoT strategy is an essential step towards strengthening the company’s market position and actively shaping the digital transformation in the dental technology industry.
Our Solution in the Renfert Project
Generate more business success with Microsoft Dynamics.
Uanset om det er kobber eller fiberoptik - din direkte linje til os.
