The artificial intelligence within Symvision AI™ makes it possible to accurately predict taste trends worldwide. The AI supports food development by not only observing consumers’ flavor preferences and needs but also predicting new food trends at an early stage.
For the joint project team from Arineo and Symrise, this was an exciting challenge. “It was initially necessary to manage a huge volume of data, which also came in different formats. This included Symrise data from the past 10 years as well as data from social media listening, i.e., the automated scanning of terms in social media,” explains Stefan Heinrichs, Data Intelligence Consultant at Arineo.
But it was worth the effort. “Symvision AI™ is topped off with an intuitive user interface, designed by the Rosdorf-based software company Talvaro. Through this interface, we can currently filter over 8,000 flavors, ingredients, and product properties by category and obtain detailed information on the geographic distribution of these properties and the expected trend. We also have a comprehensive glossary through which additional information can be accessed,” says Dr. Dariah V. Lutsch, Research Manager Sensory & Consumer Insights, Symrise AG.
About Symrise
Symrise is a global supplier of fragrances and flavors, cosmetic bases and active ingredients, functional ingredients, and solutions for food production based on natural raw materials. Its customers include perfume, cosmetics, food and beverage manufacturers, the pharmaceutical industry, and producers of dietary supplements and pet food. With sales of €4.9 billion in the 2024 financial year and a market share of around 12%, the company is one of the world’s leading providers. With headquarters in Holzminden, Germany, the group has more than 100 locations in Europe, Africa, the Middle East, Asia, the USA, and Latin America. Together with its customers, Symrise develops new ideas and market-ready concepts for products that are a regular part of everyday life. Economic success and corporate responsibility are inextricably linked. Symrise – always inspiring more…
