SAP Customer Data Cloud

Manage customer profiles in a compliant manner and exploit up-selling potential.

Customer profile management made easy

Only those who really understand their customers can provide them with excellent service. SAP Customer Data Cloud empowers your teams to deliver appropriate content on relevant channels for each customer profile - with user consent, of course. This is how anonymous website visits turn into loyal customers.

The advantages are obvious: you avoid data silos and can exploit your full up-selling and cross-selling potential; your customers benefit from personalized offers that actually interest them and they can adjust their preferences and consents at any time.

SAP Customer Data Cloud: your advantages

Seamless Integration

Thanks to its standardized interfaces to your SAP backend system and other solutions from the SAP CX portfolio, the SAP Customer Data Cloud always provides up-to-date customer data.

Customer Loyalty

If you feel understood, you build trust - and that is the basis for any sustainable customer relationship. The Customer Data Cloud allows you to truly understand and mirror your customer base.

Up-selling and cross-selling

Offer your customers a unique customer journey and make them offers that actually interest them. This is how you exploit your full up-selling and cross-selling potential.

Legally Compliant Data Management

Protect your customer data and comply with all legal requirements for data protection, disclosure, and deletion with just a few clicks.

Satisfied customers

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GDPR-compliant Data Management

Today, customers expect their data to be handled with care. GDPR and other legal frameworks regulate how this must be done. All companies are obliged to provide information on the use of data and must be able to delete it completely from their systems. With the SAP Customer Data Cloud, legally compliant management of customer data, preferences, and profiles becomes child's play.

Get in touch

Patrick Hey

Head of Customer Experience Solutions

Responsibilities

SAP CX – Portfolioberatung & Solutiondesign
SAP B2B Commerce Cloud
SAP hybris on-premise

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References

Numerous companies rely on us. Their trust and the cooperation with our teams, some of which have been ongoing for many years, confirms time and again that we are investing our heart and soul in the right way. In a cooperation of equals, excellent service, and the satisfaction of all who rely on us.

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